Pendine Beach, West Wales

The Beat the Tide festival on Pendine Beach

Alongside our outreach, we host the Beat the Tide festival – a beach music event on Pendine Beach in Carmarthenshire that brings people together through music and shared purpose.

The festival will:

Take place directly on the sand at Pendine Beach
Feature major artists alongside local talent as ambassadors for our cause
Raise awareness, reduce stigma and generate funding for suicide‑prevention work in the region

We are developing the festival as a flagship event for West Wales – something that celebrates our coastline while openly addressing mental health.

Nestled on the shores of Carmarthen Bay is the iconic Pendine Beach, a breathtaking 7-mile stretch of firm, golden sand with a legendary history of breaking boundaries.

In the 1920s, this beach became the world's premier location for land speed record attempts, where pioneers like Sir Malcolm Campbell (in Blue Bird) and Welsh engineer J.G. Parry-Thomas (in Babs) shattered records on its rock-hard, perfectly flat surface.

The sands even hosted the annual Welsh TT motorcycle races from 1922 and were used for D-Day landing practice during World War II.

The beach's legacy of daring speed records and adventure mirrors the energy of electronic music culture—both are about pushing limits, creating unforgettable moments, and celebrating pioneering, on an epic scale:

BABS land speed record 1926!

Welsh racing driver J.G. Parry Thomas drove the land speed record car "Babs" to 171.02 mph (275.23 km/h) at Pendine Sands in April 1926, becoming the first person to break the 170 mph threshold and the first to set the record on consecutive days.

TOP GEAR Pendine Beach 2004

In 2004, Top Gear filmed a convertible shootout at Pendine Sands featuring Jeremy Clarkson's Jaguar XKR, Richard Hammond's Porsche 911 Carrera 2, and James May's BMW 645Ci racing on the Welsh beach.

GUY MARTIN 112mph on bicycle!

Guy Martin broke the British bicycle speed record at Pendine Sands, reaching 112.94 mph in the slipstream of a racing truck. His achievement added a modern chapter to Pendine's famous land-speed history and stands as a powerful example of determination, focus and human ambition.

Our commitment to Pendine

Pendine is not just a location for Beat the Tide; it is the heart of what makes this event possible. Its vast shoreline, unique natural beauty, and deep-rooted community history deserve more than admiration—they demand respect, care, and responsibility.

We recognise that hosting an event of this scale carries a duty to protect both the environment and the people who call Pendine home. From the outset, our approach has been built around a simple principle: respect.

Environmental protection sits at the core of our planning. We are implementing a comprehensive waste management system that prioritises reduction first, then reuse, and finally responsible recycling. Attendees will be supported with clearly marked waste points, on-site teams, and a strict leave-no-litter policy. Our operational crews will conduct continuous and post-event beach sweeps to ensure the shoreline is returned to its natural state and our MC's will ask customers to pick up waste they see on their way from the beach.

Noise management is equally important. We are working within carefully controlled sound parameters, with stage positioning, sound direction, and curfews designed to minimise disruption to residents and wildlife. Our goal is to deliver a powerful musical experience without compromising the peace of the surrounding community.

We are also committed to protecting the local ecosystem. This includes safeguarding dunes, respecting wildlife habitats, and ensuring all infrastructure is installed and removed with minimal environmental impact. Ground protection measures and responsible logistics planning will ensure that the integrity of the beach is preserved throughout.

Beyond environmental considerations, we are of course going to be actively engaging with the Pendine community. We aim to collaborate with local businesses, create economic opportunities, and maintain open lines of communication before, during, and after the event. Feedback is not only welcomed—it is essential to how we improve and grow responsibly. We do this together for the greater good of all.

Beat the Tide is more than a festival. It is a commitment to doing things properly, proving that large-scale events can coexist with nature and community when respect is non-negotiable. We are here not just to celebrate music, but to set a standard.